have a bandit day

Meta tags have been a source of abuse in the Wild West days of the Internet. Search engines would weigh heavily on the keywords for the results page, but inevitably abuse began to spread and “keyword stuffing” quickly became obsolete. Is it time for a renaissance?

Google says no, but still uses meta description in order to create snippets ( short…

Alt tags are enormously important and must be implemented in your page design. When using screen readers, these alt tags take the place of images. Not only should they be used for accessibility issues, DOCTYPE XHTML Transitional 1.0 require alt tags in order for a page to validate. If you aren’t using ALT tags already, you had better get on…

As a designer, I have a very acute aversion to HTML e-mails. Aversion may not cover all the emotion I have. Fear, Loathing, and Contempt. Wait, wasn’t that a movie?

In any case, the use of HTML emails has increased because:

• All popular email clients send HTML emails: Since the massive majority of email users are not web designers, they don’t’ have…

PPC (or pay per click) isn’t a drug. Well, okay, it might be a drug, but I’d compare it closer to anabolic steroids than what makes kids see 6 foot bunnies toting a message from the end of the world (a la Donnie Darko.)

As always, we begin with a hypothetical situation.

Imagine you’re an emerging business owner, proud operator of “Freddy’s…